Some frequently asked questions about Adwords and how swordfishoup can revitalise your web traffic
How will I know if it works?
Depending on the management programme you need I'll supply, weekly or monthly reports to show you exactly how your campaign is performing. You can of course log in to your Adwords account anytime to see for yourself the activity.
I strongly advise that I provide you with Google Adwords™ Conversion Tracking code to add to your sales or enquiry response pages which is triggered by clicks on your ads to provide you with accurate feedback as to exactly how your campaign is performing. I can help you do this if you're not techy!
This data shows which ads are directly leading to sales. This information is invaluable as I'll be able to establish exactly the cost of each converted sale to give you the best possible 'return on investment'.
How can I budget my advertising?
Google Adwords™ is 100% flexible with regard to your advertising spend. Some of the most beneficial features are the flexibility to:
- Set a maximum daily budget - Your ads automatically stop showing when your daily budget is reached
- Set a maximum you're prepared to pay for a click on you advert
- To be able to pause and restart your campaigns instantly
Am I tied in to any contracts?
No. You may stop using swordfishsoup to manage your account at anytime. You retain your Adwords™ account and the campaign I have set up for you. It's yours to cancel or to pass on to another agency as you choose.
Who owns my Google Adwords ™ account?
You do. If you don't have a Google Adwords™ account setup already, I can help set it up for you and provide you with £50 of advertising credit FREE that I'll apply to your account. The account however is yours. You pay for your clicks via your account and you can change the password and/or restrict our access at any time.
Swordfishsoup NEVER has any access to the billing section of your account so your financial details remain secure.
